Etienne Bouchard will lead Fibrobec’s sales and marketing team

Etienne Bouchard will lead Fibrobec’s sales and marketing team



Fibrobec, the largest manufacturer of transferable fiberglass truck boxes in North America, is pleased to announce the appointment of Mr. Etienne Bouchard, as Director of Sales and Strategic Marketing.

“Mr. Bouchard was the ideal candidate to head the sales of the company, which has had strong growth in recent years,” stated Frederic Albert, Fibrobec’s CEO, who was managing sales and marketing since the acquisition in 2011. “I’ve known Etienne for a long time and I know how much he appreciates new challenges. I also know that he has a singular entrepreneurial spirit, which is very important in an industry like ours.

He graduated in business administration at HEC with specialization in marketing. Etienne holds more than twelve years of experience in cable television, including Astral, Cogeco and Videotron. Since 2012, he has acted as consultant for business development, marketing and administration in various industries. No doubt that Mr. Bouchard’s management experience will contribute greatly to the business development and success of the company.

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